Are You Content With Your Content?
by Frank Reed on July 6th, 2010
One of the most important yet least understood elements of Internet marketing is content. It is probably even more of an issue as you get to businesses that are smaller in size and revenue.
Why is this more trouble for smaller businesses than for bigger ones? It’s simply a matter of resources. Generating and maintaining online content that will help a company and its web presence perform better is no small task. If you are an SMB reading this don’t worry too much though. Despite the companies that have more people and more money than you it doesn’t mean they play the content game any better. In fact, they...
Read More »Feature Announcement: Simplified Search Advertising
by Monique Ravesloot on July 1st, 2010
Today the world has become an easier place! We are very excited to announce the birth of our new Simplified Search Advertising tool.
Most of us know how confusing Google AdWords seems sometimes. We all know online search advertising is important, but.. Argh!, so many options.. what to choose.. what is right?? So we’ve come up with the solution! We’ve engineered a really cool, simplified way to manage Search Advertising.
No more headaches; just give us a budget and a radius and that’s it! You sit back and relax; we take care of the rest. Isn’t it awesome?
Let’s take it for a quick spin:
1. Log into Dealer Ignition at http://dealerignitionapp.com
2....
Read More »Attention Business Marketers: E-Mail Works
by Frank Reed on July 1st, 2010
In March of this year Experian conducted a survey of e-mail marketers to determine just what does and does not work in this are of Internet marketing. Some information that may just whet your appetite: three quarters of the opens and clicks and 47% of transactions occur on the first day for commercial e-mail marketers.
These are significant numbers if you are doing e-mail marketing for the channel in a business-to-business environment. If you are currently experiencing these kinds of results that means you are on your game. If you’re not getting these results then you are likely to be doing something wrong.
Read More »Response times for transactions...
Are You A ‘Best In Class’ Marketer?
by Frank Reed on June 29th, 2010
There is a tremendous amount of research in the marketplace these days and it is virtually impossible to keep track of it. That’s one of the services we try to provide here at the Dealer Ignition blog. By sifting through the mounds of data available to help you make the best decisions for your business we hope to make your job a little easier.
One thing that always catches our attention is the way the Aberdeen Group uses a unique classification system to tell just what types of businesses are using some of the most important business techniques in the market today.
When they perform research they look at...
Read More »What Kind of Internet User Are You?
by Frank Reed on June 24th, 2010
Here at the Dealer Ignition blog we have two particular groups that we talk to about Internet marketing. In many ways they are very different from each other but in many ways they are intricately dependent on each other. That dynamic can make for some interesting discussions can’t it?
On one hand we talk to brand marketers who use smaller independent brokers and agents, which are most often retail shop owners, to represent and sell their product to the consumer, the end user. On the other hand, we have those independent dealers themselves who are looking for new and innovative ways to help their customers and to make them want...
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