Negative customer feedback? Better than no feedback
by Elise on May 16th, 2012
Negative customer feedback is never an easy task to deal with. Hearing from a customer’s mouth or seeing negative comments on your social media page that you’ve done something wrong draws an immediate feeling of failure. As business professionals, we know that we won’t impress everyone with our products especially since some consumers have unrealistic expectations for the product you offer or the service you complete. It would be easiest to ignore these negative statements that seem to lower employee morale and in general…just put everyone in a bad mood. The fear of receiving negative feedback, and the added time and expense of maintaining some sort of feedback system has prevented many businesses from venturing down the dark path of...
Read More »2,000,000 Online Catalog Impressions
by Elise on May 2nd, 2012
Dealer Ignition is proud to announce a major milestone we reached this week – 2,000,000 impressions to our online catalogs! Two million is a large number, but what does it mean?
Two million means qualified consumers with interest or intention to buy have viewed their favorite products on our online catalog pages two million times. These consumers have sought out their desired brand and been able to locate their desired product all within their local dealer’s website. These two million impressions have allowed our clients to protect their individual brand image and message across a multitude of individual dealers.
We are excited for this milestone, and are now on...
Read More »Is it a task or a goal?
by Elise on April 27th, 2012
Have you ever had a plan for the beginning of a work day and realize half-way through that you haven’t accomplished anything you set out to finish? Sure you’ve gotten something done today, but none of it relates to your once crystal-clear goals.
We’re all guilty of trying to manage too many tasks at once. Whether you are an account executive of a large company and manage many people or accounts, or the owner of a small business who wears many hats – we’ve all felt the strain of trying to keep up with today’s fast pace. Our attention is drawn from one account or task to the next without any sort of break in activity. It appears that there is...
Read More »Technology’s Best Friend
by Elise on April 20th, 2012
Oh technology! We love it, but it highlights the importance of having the human touch to back it up.
We love technology of course – we thrive as a business because of it! As a technology company, we encounter and utilize many types of technology on a daily basis. From computers to phones to iPads to laptops to screens to printers we see it all and use it all!
Just this week, our office has experienced technological difficulties with our phone system. We realized (after a brief phone-throwing session) through this hectic experience, that the support behind the technology is truly just as important as the technology itself.
As we develop new technologies for brand manufacturers and dealers we keep this in mind....
Read More »Using ‘happiness’ to create repeat customers
by Elise on April 13th, 2012
Though we may not want to give them the benefit of the doubt, consumers are much more learned in the products they buy in today’s market. Consumers want to connect with the brands they are purchasing from. A brand today requires more than the word of corporation or spokesperson. If a company wants a real, sustaining image in the life of today’s consumer, they must develop a brand that is human.
By human I don’t mean the in-your-face, obnoxious infomercial host that tells you what you need to buy for three easy payments of $19.95. By human, I’m referring to a sort of intangible relationship with the consumer from which many brands are feeling the love. The modern brand can...
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