Email beats out all social media for Barrack Obama’s fund raising and lead generation.

Thomas Gensemer, a managing partner at Blue State Digital, elaborates on the digital tactics behind the success of Obama’s marketing campaign.

Here is a very good discussion about how email generated the real financial success for the Obama campaign. Not Social Media or some of the other tactics they employed to garner such a huge financial war chest.

“Email was the real engine of the campaign. Not the website or social media.”

“1 in 5 people that donated were on the email list.”

How can this apply to your dealership?
1. Messaging over sending a simple newsletter – are just sending email on your company and not information that is helpful to your users?

2. Consistency – being inconsistent is going to derail the based laid plans

3. Writing in a transparent voice. Stop the marketing speak and use conversational tones.

4. Stick to adding value to your users/customers in your communications.

5. Get your customer’s emails!

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