This week’s The Economist has a insighful article about ways that Brick and Mortar stores can effectively compete with the online retailers such as Amazon, Ebay, and Zappos.

“Growing online traffic may actually increase sales in stores too. According to a spokesman for Macy’s, a department-store chain, every dollar a consumer spends online with Macy’s leads to $5.70 in spending at a Macy’s store within ten days, because consumers learn about other products online and come into stores to look them over before buying them.”

~Bleak Friday, Retail vs. E-tail, The Economist

One of clients has seen consumers from online moving in-store spend 30% more. Two key reasons for this increase was the enhanced awareness of the products but also the ability of an in-store sales associate to recommend complimentary products.

Some of the comments from readers is very polarizing. Read the article here.

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