Place pages were introduced by Google as part of the Local Business Center in September of last year. The intention is to give every place, as in every place on Google Maps, a page of its own. The idea is that no one should be without some kind of web presence and that includes local businesses.

As with all things Google there are constant improvements that are made and keeping up with the rapid pace of innovation can be daunting. That’s one of the reasons why we talk about these things here at the Dealer Ignition blog. We realize that there is a lot that goes into the successful marketing of a business online.

So what did Google do to make these pages even more valuable? Now you can post updates to your place page. So if you have some form of announcement or would like to run a special between certain times you can update this place page for those who find you on their mobile device or on the desktop to have the most up to date information from you.

Look at the example of a local wine store introducing a new wine offering.

While not all businesses can make use of this kind of service there is no reason not to consider it as part of your overall Internet marketing mix along with your website promotions, e-mail campaigns and more.

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