When you conduct a search on Google, how far into the search results do you go? Do you go past the first page of results? Do you even venture to the bottom of the first page of results?

Most people will say that they don’t venture past the first page of the SERP’s (search engine result pages) for any specific keyword or key phrase unless there is a very specific need. The common searcher who is using Google, for instance, is doing it for a very specific reason: they want the search engine to narrow down their choices. As a result, they trust that whatever comes up on the first page of results for their search query must be the best choice.

Of course, there is a fly in the ointment with this thinking. Not every result at the top of the rankings is the best result. In fact, it may just be the best search marketer that is there. Who they REALLY are doesn’t matter. It just matters that they are there. Now, if that is your competitor there, and you know you are better than them, then you have a problem.

Research conducted by iCrossing really drives this first page point home.

So, how does this affect your business whether you are a local retailer / reseller / dealer for major brands or the brands themselves? That answer is pretty obvious. If you don’t show up on the first page of the search result pages for your keywords you are not getting the business.

One way to combat this is to get involved in a paid search (PPC) campaign that could allow you to get first page positioning while you work on moving your organic rankings up the ladder.

At Dealer Ignition, we know how to help you get in front of the right people at the right time online. If you are interested in accelerating your business you need to start the process now.

Ignite your online marketing with Dealer Ignition.

You can leave a response, or trackback from your own site.