Online Advertising Revenues Up in Fourth Quarter
by Frank Reed on February 10th, 2010
The numbers are in and the news is good to a degree. We’re not here to try and make it seem like the economy has turned the corner completely. What has turned the corner is the level of spending in online advertising. What does that mean to you, the local business owner? It means it may be time to get back in the game since your competition may be thinking the same thing.
The graph from TechCrunch shows the increase in ad spend Q4. Now, of course we need to take into consideration that Q4 includes the biggest retail time of the year so the upswing should be expected. What is encouraging is the year over year increase in revenues shows that there was more spent on advertising in ’09 v ’08. We hope it is a sign of things to come for 2010. Are you using search to move the needle on your bottom line?
