Marketing Sherpa’s chart of the week highlights the top 5 challenges for Marketers.

We’ve posted the chart and share how our services can help some of these challenges for you. We don’t promise a fix for all of them. But the top four challenges can at least be dealt with head-on with our services. 

We’ll start at the top and work our way down this list.

1. Increasing competition for natural search rankings. In the game of online marketing, links are the highways of gold. So connecting your branded website wo all of your dealers through our landing page creator is one example of how we build your organic rankings.

2. Increasing competition for top paid search positions. This is the primary reason we originally saw a need for developing our co-op software for paid search advertising. Many times your top competition is from your resellers, dealers, etc. In many cases if you are selling direct, they customer is still searching for the local seller. Our software monitors the keywords, the performance, and automates the reimbursement for your dealers to pay for these keywords with you.

3. Tracking Offline Conversions. Pushing your search campaigns to the edges of your dealers also allows for campaigns to be tracked at retail. One example of this is having rebates collected online.

4. Keyword Price Inflation.We believe this is happening because: search advertising is getting more popular and companies have no clear strategy in dividing up their keywords. We think the later will be a strategic advantage for progressive forward-thinking companies. Creating a program to allow high conversion local terms to be paid for and redeem by your dealers mitigates the inflation.

5. Challenge of tracking total ROI of search marketing. It today’s business climate, what can’t be tracked might get axed! We have helped our clients to measure, track and improve their dealers SEM campaigns. One client has seen a 15:1 ROI from using our system.

6. Cross-Channel marketing conversion attribution. – stay tuned!

7. Click Fraud. There is some great software out there to monitor your paid search campaigns for click fraud. We do give you the clicks, impressions, cost per click and other search data for each dealer and you can compare that to the average and top prices to formulate your our variances.

You can read the report here.

If you would like to learn more about how we work with you to develop an online promotional network for search, content, promotions, email and analytics please contact us.

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