Part of what we intend to help retailers and brand marketers alike do through this blog is to see the market trends that impact bottom line sales. At the end of most quarters in business there are a slew of reports and surveys showing any variety of data points. Most people don’t have the time to sift through these mountains of numbers so one of our jobs is to help you do that. Having said that, we always urge caution when reading statistics and studies because whoever put the study together is likely to be doing so to promote something of their own rather as well to enlighten you. In other words, use caution when approaching numbers about marketing activities.

We have some across a study from search marketing provider SearchIgnite. As a result, we will approach the findings gingerly because search providers do reports why? The answer is to inform, yes, but to influence as well. What I did find in the report, though, that is of value to folks who read our blog is the continued dominance of Google as the place where most businesses spend their paid search money.

We realize this is not a shock to many but it is important to watch and see if there are other competitors of note (bing and Yahoo) making any dent in that search supremacy. If the data is to be trusted, we think it is important to note the trending toward Google even more beginning in Q3 ’08. Our thought on this is that ever since Yahoo and bing started talking about then finally consummated their “partnered” search effort there is much uncertainty in that platform and Google is well, Google. In a n economy like today’s the safe bet for performance is Google.

If there were significant shifts it could impact where you put your valuable search dollars. According to the chart above, though, we suggest that you still keep Google at the top of your list for obvious reasons.

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