Social media, search engine optimization, Facebook, Twitter, LinkedIn etc. You hear about them everyday to the point of nausea. Every “experguruninja” has a new and better way for businesses to implement the latest and greatest that the Internet has to offer to make your bottom line swell like their egos. Trouble is you are just able to survive in a rough and tumble economy and are interested in doing the basics of Internet marketing well before you become a social media wizard.

One of the most fundamental, cost effective and surprisingly under-hyped techniques is good old fashioned e-mail marketing. Maybe it gets less attention because it’s not as sexy as social media. Well, I think we all know that sexy gets you so far but effective rules the day in business (actually in life).

We obviously believe in the effectiveness of e-mail marketing here at Dealer Ignition. It’s a major part of our offering. We believe because we know it works and the survey below performed in the second half of 2009 by Marketing Sherpa would seem to bear out our beliefs.

Not only is the use of e-mail marketing effective but that effectiveness continues to increase for many e-mail marketers. The best and the brightest brands and retailers are using e-mail to complement and supplement their other more “exciting” marketing plays like social media.

Are you truly committed to a consistent e-mail marketing campaign? Are you looking to make sure that your current customers and those that may become customers are getting updates from you in the ways that will eventually help them do more business with you and your company?

If you have not been getting the most from your e-mail efforts you need to make the effort today. Whether you are a local retailer or a big brand, the people want to hear from both of you. In fact, in a world where privacy is a premium (just look at Facebook and Google’s efforts to make sure that nothing is private anymore) it may be that more customers fall back on the comfort of knowing that an opt-in e-mail campaign is at least something they asked to see.

E-mail may not be sexy but profits are. Is your e-mail marketing working?

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