Are You Content With Your Content?
by Frank Reed on July 6th, 2010
One of the most important yet least understood elements of Internet marketing is content. It is probably even more of an issue as you get to businesses that are smaller in size and revenue.
Why is this more trouble for smaller businesses than for bigger ones? It’s simply a matter of resources. Generating and maintaining online content that will help a company and its web presence perform better is no small task. If you are an SMB reading this don’t worry too much though. Despite the companies that have more people and more money than you it doesn’t mean they play the content game any better. In fact, they probably do it worse.
So if you are interested in how to play the content game you need to start thinking about the following:
- Inventory existing content – Much of the content you already have sitting in forms other than digital can be remade into online content. No need to re-invent the wheel if you already have the pieces to get going.
- Assess your web site using a third party – If you are wondering why your site isn’t turning visitors into leads it could be that your site is just bad. You should have a person who is not part of your company or your circle of friends to look at the site critically to point out what works and what doesn’t.
- Seriously consider a blog – You want to know why we do a blog covering Internet marketing here at Dealer Ignition? First, we want our customers and prospects to understand that we “get it”. Second, we want the search engines to see that we update our website on a regular basis. It’s worth the effort.
- Reassign marketing budget – If you have been spending money on marketing efforts that are just not working then you need to take that money and put it where it can help. Content always helps. Spend the time and resources to get your content to the right level of quality. Your company will benefit.
- Commit to success – Content is a long-term commitment but then again so is your online presence. Give it the commitment and dedication needed for success.
We will be looking at some other elements of content and how it can help all of your online marketing efforts in coming posts.
In the meantime, how important has your content been to your marketing efforts as of late? Could you use a little content “pick me up”?