What to Consider When Writing an Email
by Kathleen Giese on April 25th, 2011
Maybe you’ve signed up to be a partner with Dealer Ignition, but now don’t know what to do! Yes, you are so thankful to have a great template, but what about the content?! How do you write a good e-mail that will get your reader’s attention and keep it there?! Well, I’m not saying I have all the answers but I do have some great tricks to to always consider when writing those nifty e-mails…
Write a Purposeful Subject Line
- Accurately describe content in your email
- Never put “free” (can be considered spam)
- Use incentives
Remember KISS (Keep It Simple, Stupid)
“Use as little words as possible, introduce who you are, context if necessary, and why you are emailing.” Unless you are asked, elaboration is NOT needed and will bore the reader!
Know Your Reader
Know when to be formal and when to be informal, but always use your real voice! Try to avoid large words and sounding like a robot. ALways keep it personable.
Easy to read=Easy to understand
- Use clean fonts that are readable and not distracting
- Bullet whenever possible
- Skip lines between paragraphs
- Use standard capitalization/spelling
- Avoid attachments (copy/paste what is important into the body of your email)
- Link appropriate URL’s (if the reader wants to learn more this way he can in one click!)
Clearly State Benefits, Not Features!
If there is something you are actually selling, draw attention to the benefits! Your product may have a ton of amazing features but these are nothing unless you explain why this will beneficial to the reader!
What to Remember:
- Make a meaningful subject line
- Simple is better
- Be yourself
- Know who you’re writing to
- Keep to the point!
- Formatting matters
- Sell the benefits
If you have any questions, just ask! Comment on this blog or call us…we love to help!
+1 (888) 344-6483
http://jerz.setonhill.edu/writing/e-text/email/
http://thinksimplenow.com/productivity/15-tips-for-writing-effective-email/
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