Everyone will tell you in this day and age you need it, but they might not give you a search engine marketing definition to explain what it means. Since we’re in the business, we figured we might as well step up to the plate and provide one. Just so you know, it’s true what everyone says: you do need search engine marketing to succeed in today’s world, but you need to know what that even means before you can do anything about it.

If you’ve read about “Our Story” on here, you’ve already seen the statistic that 90% of consumers search online first when they shop. That means billboards and phone book advertisements don’t captivate customers like they used to. Almost no one just walks into a random store; they go online first. A few of those people might look at some forums or databases, but the majority will do this research in a major search engine like Google. Every time you type something into Google, you know you’re going to get thousands, if not millions, of results. Nobody looks through all twenty thousand pages—it’s just the first one or two that really pull in customers. The most basic search engine marketing definition, then, is making your site appear as close to the top of those results as possible. The actual method of doing this, though, becomes a bit more complicated.

Search engine marketing is two-fold: determining your site’s position in search engine results and outlining a strategy to get it higher. It can be a complicated process, because there are a lot of methods for raising a position, but fortunately for you, many businesses have sprung up that deal solely with this process. Start-ups all over the country are helping businesses with search engine marketing, so you don’t have to learn all the complicated steps yourself. With around 90% of consumers trusting search engines, now that you’ve got a search engine marketing definition, you know you need to start marketing yourself today.

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