Untitled, a photo by hufflepuffery on Flickr.

The importance of online shopping applications has continually been proved, but for those of you who prefer a tactile approach to sales, you are not in the wrong. The dramatic increase of online holiday shoppers actually gave way to an all-time high for post-holiday season returns.

It seems that actually touching an item during the purchasing process makes consumers much more likely to associate ownership of the item, and thus more likely to buy. The recent book, Brandwashed addressed the phenomenon. The Brandwashed team investigated a Barnes and Noble store in which sales people were instructed to take a specific approach to selling.

One method of selling involved helping a customer find a book by walking them over to the book’s shelf and pointing to the book. The other method involved walking the customer to the shelf, picking up the book, and then placing it into the hand of the customer. The customers who had the book placed directly in their hands were significantly more likely to buy than those who had simply been shown the book.

Bottom line – though the consumer pattern has consistently been shifting towards shopping online, the physical retail location still plays a key role in purchase behavior! If you, as a store can have a website intriguing enough to draw your customer from the web to your physical retail space – you’ll find great success.

Dealer Ignition is here to help you do just that.

http://ideas.time.com/2012/01/10/the-secret-cause-of-buyers-remorse/

You can leave a response, or trackback from your own site.