Brands and Internet Marketing + Archives
Are You A ‘Best In Class’ Marketer?
by Frank Reed on June 29th, 2010
There is a tremendous amount of research in the marketplace these days and it is virtually impossible to keep track of it. That’s one of the services we try to provide here at the Dealer Ignition blog. By sifting through the mounds of data available to help you make the best decisions for your business we hope to make your job a little easier.
One thing that always catches our attention is the way the Aberdeen Group uses a unique classification system to tell just what types of businesses are using some of the most important business techniques in the market today.
When they perform research they look at...
Read More »What Kind of Internet User Are You?
by Frank Reed on June 24th, 2010
Here at the Dealer Ignition blog we have two particular groups that we talk to about Internet marketing. In many ways they are very different from each other but in many ways they are intricately dependent on each other. That dynamic can make for some interesting discussions can’t it?
On one hand we talk to brand marketers who use smaller independent brokers and agents, which are most often retail shop owners, to represent and sell their product to the consumer, the end user. On the other hand, we have those independent dealers themselves who are looking for new and innovative ways to help their customers and to make them want...
Read More »Integrate Your Social Media Efforts With Other Marketing …. Now!
by Frank Reed on June 8th, 2010
Whether you want to think about it or not social media is here to stay. Sure it may not look just like it does today and the major players may be different five years from now but honestly, that’s not the point anymore. The point is that regardless of how we feel personally about social media (a surprising number of SMB owners still make a face when you mention the option mainly because they don’t know much about it yet) it is part of the overall marketing fabric of any company that is staying even or ahead of their competition.
The chart below from Marketing Sherpa shows that of the companies talked to for this survey over 50% of the...
Read More »Survey By FedEx Reveals SMB’s Online Marketing Plans
by Frank Reed on June 1st, 2010
While it would be great to write that the dark days of the recession are over and there is nothing but blue skies for the foreseeable future that would be irresponsible. We understand that things are difficult for SMB’s (small and medium business), independent retailers selling major brands / manufacturers’ goods and for the brands themselves.
Things may still be rocky but it is important to see just what people are turning to for relief. Smart money appears to be on marketing and advertising, particularly online, according to new study released recently by FedEx. Here is a chart to give you a real picture of just where businesses are...
Read More »Search Marketing As Your Market Research Department
by Frank Reed on May 25th, 2010
We realize that sometimes it may feel like we bludgeon our readers with statistics supporting certain Internet marketing areas but we do it for a reason. We do it because we know that it is one of the best ways for the SMB (small and medium business) who are independent dealers of large brands as well as the brands themselves to promote their products, services and special offers.
Not exactly breaking news, right? There are still, however, many companies that STILL sit on the sidelines with regard to this opportunity to generate more sales. We don’t understand that so we try to continue to provide more evidence that getting involved...
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