Brand Management and Internet Marketing + Archives
SEO, Google, Pandas, and Penguins
by Elise on August 10th, 2012
SEO and SEM are no doubt something you’ve heard about in development of your website. You know that your site will appear in relevant searches – but to be ranked you have to impress Google. We know we have to do it, but how?
Here is a particularly insightful infographic explaining just that – two versions of variations in Google’s algorithm for ranking sites and content just like yours. For sake of understanding, Google calls them Penguin and Panda. These variances in algorithm impact not only your ranking, but how customers find you.
Mobile’s Gone Business
by Elise on August 6th, 2012
It’s no doubt that mobile everything is the latest trend affecting consumerism, and now businesses. In recent posts, you’ve heard me mention iPads, tablets, and apps as they relate to consumers, and how this trending difference in consumerism is trickling over to the business sector. Trickling is no longer the operative word – mobile is exploding in the business sector. New apps are created every day to make life at the office even easier. No longer do we have to adapt consumer apps to our daily schedules – apps are made for professionals.
Time to take a hint from consumers.
If they’re using apps in their daily lives,...
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The Facebook ‘shot heard round the world’
by Elise on July 2nd, 2012
A recent outcry has come from Facebook users that the now public company is in violation of privacy rights and making changes to users’ account information without permission as all user emails have been changed to your vanity URL @facebook.com or your randomly assigned account number @facebook.com. Why the sudden change without apparent consent?
Facebook hopes to join SMS messaging, Facebook messaging, and email into one inbox. The singular inbox would seemingly make contacting an individual easier (with one continuous chat stream), but some users worry the company is going too far. Facebook spokespeople stand their ground saying the Read More »
Increasing Traffic Paths to Your Website
by Elise on June 16th, 2012
Our office has taken on the role of production studio this week as we begin shooting a video for the latest product development here at Dealer Ignition. The details of this production are currently a closely guarded secret (and it will be revealed at a later date), but I will say that it will change the way you view selling to customers.
Video production can be a time-consuming undertaking, but the results can benefit us in so many ways. An engaging video is just one example of engaging content you can create for potential clients. It is important to remember that content on your...
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