Brand Management and Internet Marketing + Archives
Thinking About Online Marketing? Don’t Start at Zero
by Elise on January 11th, 2012
The revenue funnel. Awareness, Interest, Prospect, Lead, Opportunity, Customer. The classic illustration for gathering a potential customer base, removing the unfit potential customers, and gradually targeting the remaining customers until the ideal candidate is achieved. We’ve all heard of the illustration and it’s typical application, but why not apply the classic to modern online marketing efforts?
Online marketing has consistently proven its worth, (particularly for us at Dealer ignition!) in both the product-oriented and service fields. Online marketing is often treated as an entirely different animal, but in reality, the same logical steps we take in traditional marketing efforts can be applied to that of online marketing and social...
Read More »The 6 Most Common Sales Lead Generation Services
by Justin on November 10th, 2011
Lead generation comes in many forms, but six practices remain really prominent, so we decided to outline and describe their use. We should tell you from the start that these aren’t all as effective as they used to be. In this day and age, many of the practices considered tried and true even a decade ago have now become passé. Everything in the world is changing, technology especially, so sales lead generation services have conformed accordingly. That said, every business is a bit different, so it helps to know your options when you’re considering new ways to generate sales leads.
- Complimentary partner referrals
Obviously, not everyone in sales competes with each...
How Web Display Advertising Replaced Shoe-Polished Storefronts
by Justin on October 13th, 2011
The digital revolution occurred overnight. Like a sudden military coup, the advertising that defined so many centuries of American businesses just disappeared. The Internet took command, and its regime seems stable, effective, and permanent. People once chose their businesses by persuasive storefronts, but the captivating force is now web display advertising. The nostalgic among us bemoan this change, but it’s a logical shift. The world has changed. Efficiency isn’t just a luxury anymore: it’s essential, and it’s accomplished digitally, in part through web display advertising.
Global populations are booming. A hundred years ago, scientists didn’t think the world...
Read More »Promotional Ads Generate Positive Feelings
by Kathleen Giese on August 1st, 2011
What am I talking about? Well…the psychology behind promotional or banner advertisements.
Did you know repeated exposure to banner advertisements generate a positive feeling toward that product advertised? There is a long history of experiments in repeat exposure to a stimulus but one of the more recent studies was in the Journal of Consumer Research.
In this study, they asked students to read a long essay (under the impression they would have to answer questions about the content). Little did these students know that the researchers would survey them on a factious camera brand, Pretec, that was advertised throughout the essay via banner advertisements shown in batches of zero, five, or 20 times.
When...
Read More »What Are Value-Added Reseller Sales?
by April on June 13th, 2011
If you’re in the business, this is clearly an asinine question, but a lot of people have no idea what value-added reseller sales actually are. Some may have a general idea, and breaking down the term will probably create the hated image of the greedy “middleman,” but they’re more complicated and less corrupt than that. (Not that the middleman is such a bad guy—it was probably in the eighties when he developed that reputation: the marketing technique of misguided outlet/factory direct malls.) Value-added reseller sales have actually become a pretty intrinsic part of modern America’s market, so it’s important that people know when they’re buying them, and why.
The actual definition of VAR sales (the easier term) is the sale of...
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