Brand Management and Internet Marketing + Archives
Whom Do the Customers Trust?
by Kathleen Giese on May 16th, 2011
Every company wants to know who consumers talk to and beyond that, who they trust. Let’s first look a the basics. I know personally, I trust my friends and families opinions a great amount more than a company itself. My gut instinct supports one of the main marketing 101 guidelines: Word of Mouth marketing is the most trusted source for consumers to get a feel for a brand, product, or company.
KellerFay, a well-known word of mouth marketing research consultancy, estimates there are almost one trillion -yes, T for Trillion!-, conversations about brands every year in just the United States. A key factor: these conversations are not just face-to-face, but very much online too.
Shoppers are Online and Growing
by Kathleen Giese on May 2nd, 2011
As I mentioned before in “Moms are turning Smart,” mothers are going online to hear about deals and weigh their options! Well apparently, it’s not just mothers! A Deloitte study confirmed and revealed that mobile and social connections help all consumers make more wise buying decisions.
According to Deloitte, 60% of shoppers go online to find the best product or price. Online activity mainly stems from shoppers wanting to hear about promotions, browse products, and preview recommendations. This Deloitte study also found 40% consumers investigate retailers through social networking sites.
Online Shopping: Growing like a man’s 5 o’clock...
Read More »Moms are Turning ‘Smart’
by Kathleen Giese on April 11th, 2011
Smart-phones are hot, hot, hot!
According to new data from the BabyCenter(#1 parenting destination worldwide), majority of mothers have started to use smart-phones. Of that majority, 51% claim they are “addicted” to their smartphone. With applications to manage a mother’s new-chaotic life, access to social media, and cameras to document the new family, it makes sense for mothers turn to smart-phones!
Apps: Moms can’t stop Downloading!
About 50% of mothers have downloaded over 16 apps to their smart-phone and most of the other 50% have downloaded over 5 apps.
But what apps are they downloading? Mom Central discovered the top downloaded applications were in social networking. This means apps connecting to websites like Facebook, are...
Read More »Discover Where The Customers Are!
by Kathleen Giese on April 4th, 2011
For those who have not already jumped on the bandwagon, Facebook and Google are all the rage. I know I find myself logging into Facebook at least twice a day. In regards to search engines, without thought, I find myself directing all questions to Google to reveal the answer. But have you ever thought about it from a business perspective? We always ask- Where can I find my customers? How can I reach them? Well according to new data from the Neilson Company, Facebook and Google are the places to be!
Google has a unique audience of about 147.9...
Read More »Color: Not to be Overlooked in Marketing
by Kathleen Giese on March 21st, 2011
Marketers are always searching for the reason behind consumer behavior. Next to the function and benefits of a product, a strongly overlooked influence is visual cues. In fact, an international color expo found that 92.6% of consumers let visual factors be the primary reason behind their purchase. In defining these visual factors, they found the biggest contribution is actually color! Depending on the person, between 62 % and 90% of the subconscious initial assessment is merely based on color.
First, always use color when able! Color engages and stimulates the eye. It is proven; Advertisements printed in color are read up to 42%...
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