Brand Management and Internet Marketing + Archives
Was your Call to Action, truly a Call to Action?
by Monique Ravesloot on October 7th, 2010
Today I heard one of our clients say ‘I have tried to do Pay Per Click myself, but it just doesn’t work! I guess customers in our area just don’t like online search.. ‘
Pay Per Click is not sacred and not the only way to promote your business. But we wouldn’t be encouraging online marketing if we did not believe it can really work. Don’t discount Pay Per Click right away due to a so-so initial experience. Not all Direct Mail pieces are fabulous, and not all TV commercials rock your socks off. The same can be...
Read More »So You want to Get Started with Online Marketing. Now what?
by Monique Ravesloot on August 30th, 2010
1 Get a great website Don’t skimp on this one and get one designed by your wiz kid nephew or your neighbor because it is cheap. You will regret it later when it is not doing what it is supposed to do.
- Sit down and think about your goal with this website. Is it selling, informing, or something else? Whatever it is, attracting customers will probably be one of the main goals, so ensure that whatever the design is, it will do just that.
- And remember, prettiness is silver, but performance is gold.
2 Host with somebody you trust You don’t want to go with just anyone....
Read More »Are You A ‘Best In Class’ Marketer?
by Frank Reed on June 29th, 2010
There is a tremendous amount of research in the marketplace these days and it is virtually impossible to keep track of it. That’s one of the services we try to provide here at the Dealer Ignition blog. By sifting through the mounds of data available to help you make the best decisions for your business we hope to make your job a little easier.
One thing that always catches our attention is the way the Aberdeen Group uses a unique classification system to tell just what types of businesses are using some of the most important business techniques in the market today.
When they perform research they look at...
Read More »What Kind of Internet User Are You?
by Frank Reed on June 24th, 2010
Here at the Dealer Ignition blog we have two particular groups that we talk to about Internet marketing. In many ways they are very different from each other but in many ways they are intricately dependent on each other. That dynamic can make for some interesting discussions can’t it?
On one hand we talk to brand marketers who use smaller independent brokers and agents, which are most often retail shop owners, to represent and sell their product to the consumer, the end user. On the other hand, we have those independent dealers themselves who are looking for new and innovative ways to help their customers and to make them want...
Read More »Integrate Your Social Media Efforts With Other Marketing …. Now!
by Frank Reed on June 8th, 2010
Whether you want to think about it or not social media is here to stay. Sure it may not look just like it does today and the major players may be different five years from now but honestly, that’s not the point anymore. The point is that regardless of how we feel personally about social media (a surprising number of SMB owners still make a face when you mention the option mainly because they don’t know much about it yet) it is part of the overall marketing fabric of any company that is staying even or ahead of their competition.
The chart below from Marketing Sherpa shows that of the companies talked to for this survey over 50% of the...
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