Marketers are always searching for the reason behind consumer behavior. Next to the function and benefits of a product, a strongly overlooked influence is visual cues. In fact, an international color expo found that 92.6% of consumers let visual factors be the primary reason behind their purchase.  In defining these visual factors, they found the biggest contribution is actually color! Depending on the person, between 62 % and 90% of the subconscious initial assessment is merely based on color.

First, always use color when able!  Color engages and stimulates the eye. It is proven; Advertisements printed in color are read up to 42%...

1 Get a great website Don’t skimp on this one and get one designed by your wiz kid nephew or your neighbor because it is cheap. You will regret it later when it is not doing what it is supposed to do.

• Sit down and think about your goal with this website. Is it selling, informing, or something else? Whatever it is, attracting customers will probably be one of the main goals, so ensure that whatever the design is, it will do just that.
• And remember, prettiness is silver, but performance is gold.

2 Host with somebody you trust You don’t want to go with just anyone....

Here at the Dealer Ignition blog we have two particular groups that we talk to about Internet marketing. In many ways they are very different from each other but in many ways they are intricately dependent on each other. That dynamic can make for some interesting discussions can’t it?

On one hand we talk to brand marketers who use smaller independent brokers and agents, which are most often retail shop owners, to represent and sell their product to the consumer, the end user. On the other hand, we have those independent dealers themselves who are looking for new and innovative ways to help their customers and to make them want...