Dealer Ignition Company News + Archives
Promotional Ads Generate Positive Feelings
by Kathleen Giese on August 1st, 2011
What am I talking about? Well…the psychology behind promotional or banner advertisements.
Did you know repeated exposure to banner advertisements generate a positive feeling toward that product advertised? There is a long history of experiments in repeat exposure to a stimulus but one of the more recent studies was in the Journal of Consumer Research.
In this study, they asked students to read a long essay (under the impression they would have to answer questions about the content). Little did these students know that the researchers would survey them on a factious camera brand, Pretec, that was advertised throughout the essay via banner advertisements shown in batches of zero, five, or 20 times.
When...
Read More »Who is this girl?
by Kathleen Giese on March 28th, 2011
So many of you may be wondering…who is this Kathleen? Where did she come from and why is she randomly blogging for Dealy and Dealer Ignition. Well- hello to all, I am the new intern with Dealy and Dealer Ignition!
Sorry to disappoint, but I am from the north(compared to the Carolinas’ that is, true northerners may argue differently). Raised in the lovely suburbs of the Nation’s Capital, I came down south in 2008 for college. Currently I am a senior studying marketing with a minor in psychology. In my free time outside of schooling, I am a WyldLife leader(thats YoungLife for middle schoolers if that clarifies anything), a Delta Zeta, and a proud Clemson tiger.
I...
Read More »Color: Not to be Overlooked in Marketing
by Kathleen Giese on March 21st, 2011
Marketers are always searching for the reason behind consumer behavior. Next to the function and benefits of a product, a strongly overlooked influence is visual cues. In fact, an international color expo found that 92.6% of consumers let visual factors be the primary reason behind their purchase. In defining these visual factors, they found the biggest contribution is actually color! Depending on the person, between 62 % and 90% of the subconscious initial assessment is merely based on color.
First, always use color when able! Color engages and stimulates the eye. It is proven; Advertisements printed in color are read up to 42%...
Read More »DI’s Dealy launches Deal of the Day Platform for E-commerce stores
by Monique Ravesloot on February 18th, 2011
Atlanta, GA (PRWEB) February 17, 2011
During a 3-minute power speech, Dealer Ignition’s CEO Steven Wagner introduced its unique Deal Of The Day Platform called Dealy to the 500+ audience of Start-Up Riot. Start-Up Riot is an Atlanta gathering of technology start-up companies.
“We’re very honored to be chosen to present at Start-up Riot,” said Steven Wagner CEO and Founder of Dealy before he went on stage. “We are excited to share with the audience how Dealy helps e-commerce stores to generate more revenue. “
Dealy syncs the e-commerce store’s inventory and pricing, to schedule a different deal each day of the week. E-commerce sites...
Welcome to Monique and Justin
by Steven Wagner on May 12th, 2010
We’re glad to have two new team members at Dealer Ignition, Monique Ravesloot and Justin Wilson.
Monique started work at DI a couple weeks ago and has already made great progress getting up to speed as our Brand Ignitor. She will be managing our client accounts and ensuring everything is in place to drive the success of their dealer networks. Monique has a great background in project management and consulting, and brings buckets of experience to the team. We’re tickled to have her on board!
Justin is a design intern who has joined our creative team to help build all kinds of cool stuff for our clients. He will also be supporting our sales efforts, pulling together marketing collaterals and all kinds...
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