Dealer Ignition Company News + Archives
Dealer Ignition Named 1 of 8 Technologies That Will Change Your World
by Steven Wagner on May 15th, 2009

We were honored and proud to find out today that we are one of Greenville Magazine’s 8 People Whose Technology Will Change the World edition. The edition features 8 Greenville entrepreneurs who are using technology to create a new Future.
GSATC‘s Phil Yanov did the interviewing for the 8 finalists. Phil has become and real resource to the Upstate of South Carolina. Phil sees and deals with many technology firms and we are honored to have been chosen.
The other local Greenville Entrepreneurs are:
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29,000 Dealer Pages Promoting One Brand from Dealer Ignition
by Steven Wagner on April 22nd, 2009
We just launched the first promotion for Karastan.
Already they have gotten huge traction with their dealers. Almost 400 dealers have joined the promotion, 29,000 pages are displaying the promotion and 500,000 impressions have been served from our Sales Sync service.
Here are few examples:
http://www.messnercarpet.com/
http://www.vbaf.com/
http://www.rmcarpets.com/
“Great program, we appreciated not having visitors taken off our site.” – Boston Dealer
“You mean when the next promotion runs we don’t have to update our website, that is awesome.” – New York Dealer
“This is very exciting stuff, great to see us going where customers are.” Michigan Dealer
So Karastan can simply load into Dealer Ignition their next promotion and the new promotion in the same space.
How valuable is Brand+Dealer...
Read More »Cost of Goods Sold for a SaaS providers
by Steven Wagner on April 13th, 2009
I have been trying for the past several months to get a good answer to the key question of what is your cost of goods sold for a software as a service provider. Mike Gonnerman, a CFO to many Boston start-ups gave me some great advice to go and compare other SaaS public 10-K’s.
The best thing in this was analyzing companies 10-K’s sections called: “How We Generate Revenues.” – Amazingly straight forward way to see how companies sell, price and their costs.
The challenge is finding a pure example since many companies that sell SaaS offerings are also selling non-SaaS services. I chose three big SaaS companies to compare: Salesforce.com, Netsuite and Omniture. They seem to be...
Read More »Ruby on Rails Internships! Computer Rockstar Wanted!
by Steven Wagner on February 26th, 2009
We are offering two talented Ruby on Rails Internships for students with a strong interest developing Enterprise level web applications. You will further the development and optimization of our cutting-edge Software as a Service cloud applications. Here is our 37signals ads.
Dealer Ignition is experiencing rapid growth. Further, we are often privy to cutting-edge developments in the ever-changing Internet landscape. You will be using Google, Yahoo, Amazon and Microsoft API’s and have access to Sun Micro systems and MySQL tools and training through our involvement in Sun’s Start-up Essentials.
Dealer Ignition is a rapidly-growing company composed of a tightly-knit team and an innovative work environment. Enjoy complimentary company lunch on Fridays, a very casual dress-code, and office stocked with free...
Headed to Miami (FOWA)
by Steven Wagner on February 22nd, 2009
We are headed to the Future of Web Apps Conference in Miami. If you are at the show and would like to meet please email or twitter us. Excited to hear:
Jason Fried, 37 Signals.
Mike Arrington, Techcrunch
Gary Vayernuck
Joel Spolsky,
Mike McDerment and
Ryan Carson.
Plus we get to hang with some family and enjoy the sun.
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