Dealer Ignition Product Updates + Archives
Introducing our new and improved DI App
by Elise on October 5th, 2012
If you’ve been with us for a while, you know all about our platform and how we do our best to make it simple and easy for you to merchandise and promote the brands and products you carry in your store – on you website. We understand that your time is precious and limited, so we do all we can to provide a hands-free approach to online promotions. We want to ensure that every independent dealer has the web’s most effective tools to generate sales for their store.
The new Dealer Ignition application features simple and easy to use analytics. We’ve worked diligently to make sure your App experience is both informative and valuable to you and your business. We’ve...
Read More »Customers: your greatest asset, and greatest expenditure
by Elise on July 13th, 2012
Ahhh customers. The ultimate dichotomy between being the lifeblood of your business and your greatest time and energy suck. We know how difficult it is to keep up with them, especially if they don’t buy from you immediately. Have you ever taken a few minutes to think about how many customers you lose each day to ‘just-looking’ or browsing before buying?
SalesVerge: Cost of Customers
What efforts are you currently making to ensure they return on another day? Maybe you hand them a business card or product brochure…but what happens when they drop it out in the parking lot? Suddenly they’ve lost their connection to...
Read More »2,000,000 Online Catalog Impressions
by Elise on May 2nd, 2012
Dealer Ignition is proud to announce a major milestone we reached this week – 2,000,000 impressions to our online catalogs! Two million is a large number, but what does it mean?
Two million means qualified consumers with interest or intention to buy have viewed their favorite products on our online catalog pages two million times. These consumers have sought out their desired brand and been able to locate their desired product all within their local dealer’s website. These two million impressions have allowed our clients to protect their individual brand image and message across a multitude of individual dealers.
We are excited for this milestone, and are now on...
Read More »Dealer Ignition in the App Store
by Elise on March 14th, 2012
It’s official! Dealer Ignition is now published in the iTunes App Store. Thanks to our fabulous development team, you can now download the free Karastan On The Go for iPad application to browse all Karastan product and rug lines and find local dealers who carry the products you love. We are very excited about this major milestone and look forward to developments in the future that benefit you!
The Next Generation of Shoppers
by Elise on February 17th, 2012
Consumers are shopping online – it’s no secret.
We’ve all observed the stiff increases in online consumer buying habits each year. Though we’ve discovered this change in buying habit, there are other factors affecting consumer-purchasing behavior. We continue to see the increased development of mobile applications, increased number of shoppers online, and the increase of shoppers wanting online deals for stores in their local area. A new coined term that seems it will be gathering relevance in the coming year is “SoMoLo” for Social, Mobile, Local shopper.
This shopper often uses their mobile device to conduct searches in their local area, sometimes even choosing to purchase online rather than going into a retail location.