E-mail Marketing + Archives
Woke Up This Morning and Got Myself An E-mail!
by Frank Reed on June 17th, 2010
For those of you old enough to recognize that the post title is a little takeoff on the Doors song “Roadhouse Blues” then I congratulate you (or commiserate with you since we are old enough to know what I am talking about 
). What I am trying to convey to you in this unique fashion is the fact that one of the first things that people interact with on a daily basis, especially around brands, is e-mail according to a study by ExactTarget.
The Center for Media Research reports
Read More »According to a new study by ExactTarget, based on more than 1,500 consumer...
E-Mail Tactics That Have Proven Effective
by Frank Reed on June 10th, 2010
Effective e-mail marketing is becoming a staple of any business, especially those in the retail space. Constant ability to communicate with and inform customers and prospects leads to better business. Better business leads to sales and sales lead to, well, you name it.
Of course, as with everything in Internet marketing just “doing it” is not the answer. Doing everything that can be done with e-mail marketing, for instance, can lead to a lot of effort in areas that may not have any relevance to your business. This kind of shotgun approach needs to be avoided at all costs because it will drain time, money and other valuable resources that...
Read More »Has E-mail Killed Off Direct Mail?
by Frank Reed on May 20th, 2010
I was struck the other day by a post that raised a question that crosses the mind of most marketers at some point, be they big or small. What is the value / place of classic direct mail in world that is becoming more digitized as we speak?
The article was in Direct Marketing News (DMNews) and you would suspect that there is quite a bit at stake for a group like that. For years and years that organization has kept itself as the pulse of the direct marketing (which was mostly mail of some sort) industry. It is the go to organization for marketers to turn to when...
Read More »E-mail Marketing Still Rising in Effectiveness
by Frank Reed on May 7th, 2010
Social media, search engine optimization, Facebook, Twitter, LinkedIn etc. You hear about them everyday to the point of nausea. Every “experguruninja” has a new and better way for businesses to implement the latest and greatest that the Internet has to offer to make your bottom line swell like their egos. Trouble is you are just able to survive in a rough and tumble economy and are interested in doing the basics of Internet marketing well before you become a social media wizard.
One of the most fundamental, cost effective and surprisingly under-hyped techniques is good old fashioned e-mail marketing. Maybe it gets less attention because it’s not as sexy as social media. Well, I think we all know that sexy gets...
Read More »Use E-mail to Tap Your Customers’ Passions
by Frank Reed on April 23rd, 2010
Sounds weird doesn’t it? Well, hear me out on this one. Many wouldn’t ever associate the idea of e-mail marketing and passion but that could actually be a mistake that many Internet marketers are making. I admit that this was not something I even considered until I ran across an interesting article on e-mail marketing over at DMNews. Oh by the way, don’t discount traditional direct marketing sources when looking for information about the Internet. They get direct marketing and often the Internet is as direct as it can get in marketing circles.
Back to the concept. The article talked about a company, YouSendIt, that was using e-mail to sell its service...