E-mail Marketing + Archives
Thinking About Online Marketing? Don’t Start at Zero
by Elise on January 11th, 2012
The revenue funnel. Awareness, Interest, Prospect, Lead, Opportunity, Customer. The classic illustration for gathering a potential customer base, removing the unfit potential customers, and gradually targeting the remaining customers until the ideal candidate is achieved. We’ve all heard of the illustration and it’s typical application, but why not apply the classic to modern online marketing efforts?
Online marketing has consistently proven its worth, (particularly for us at Dealer ignition!) in both the product-oriented and service fields. Online marketing is often treated as an entirely different animal, but in reality, the same logical steps we take in traditional marketing efforts can be applied to that of online marketing and social...
Read More »Should You Hire an Email Marketing Agency?
by Justin on November 3rd, 2011
Advertising is a component of business a lot of people think they can do internally. Especially “simple” things like writing web copy, blogging, and emailing doesn’t seem like it requires too much skill, so business owners trained in engineering and computer science often try to do it themselves. In reality, though, even the biggest companies outsource major advertising campaigns, because it takes professionals like an email marketing agency to be truly effective. Writing and marketing remain formal studies for a reason: they’re an art, and they have to be done carefully to really captivate customers.
Expectations
If people sign up for emails, they expect a few things directly from the company:...
Whom Do the Customers Trust?
by Kathleen Giese on May 16th, 2011
Every company wants to know who consumers talk to and beyond that, who they trust. Let’s first look a the basics. I know personally, I trust my friends and families opinions a great amount more than a company itself. My gut instinct supports one of the main marketing 101 guidelines: Word of Mouth marketing is the most trusted source for consumers to get a feel for a brand, product, or company.
KellerFay, a well-known word of mouth marketing research consultancy, estimates there are almost one trillion -yes, T for Trillion!-, conversations about brands every year in just the United States. A key factor: these conversations are not just face-to-face, but very much online too.
Look How Far We’ve Come
by Kathleen Giese on May 9th, 2011
In 2011, high-speed internet connects buyers and sellers. This internet paves the way for us to get products within days of an online purchase. Our “net generation” has changed people to be more innovative, and have an expectation of immediacy with fast results. But what if we did not have the internet? How would we communicate?
In the 1900s
The United States struggled with communication. We didn’t have mail, gravel roads, or communication outside of our neighbors. But one day, an American Farmer D. Ward King had had enough. Born from a devotion to increase communication between towns, and high hopes of better sales of his crops, he created the King...
Read More »What to Consider When Writing an Email
by Kathleen Giese on April 25th, 2011
Maybe you’ve signed up to be a partner with Dealer Ignition, but now don’t know what to do! Yes, you are so thankful to have a great template, but what about the content?! How do you write a good e-mail that will get your reader’s attention and keep it there?! Well, I’m not saying I have all the answers but I do have some great tricks to to always consider when writing those nifty e-mails…
Write a Purposeful Subject Line
- Accurately describe content in your email
- Never put “free” (can be considered spam)
- Use incentives
Remember KISS (Keep It Simple, Stupid)
“Use as little words as possible, introduce who you are, context if necessary, and why you...
Read More »