Although it may not be politically correct to discuss the differences in men and women from a marketing standpoint, it is a topic worth thinking about. It would be grand if we could market our product to every single person with the same advertising. But let’s be real; life is not that easy! We need to rethink who makes key purchase decisions, and if gender may be something to consider.

Men are from Venus, Women From Mars

Wait, you are right; we got it mixed up! Generally, men and women react in different ways to design, imagery, and content in marketing campaigns. Martin Evans, professor of marketing at Bristol Business School, says “In short, men...

Marketers are always searching for the reason behind consumer behavior. Next to the function and benefits of a product, a strongly overlooked influence is visual cues. In fact, an international color expo found that 92.6% of consumers let visual factors be the primary reason behind their purchase.  In defining these visual factors, they found the biggest contribution is actually color! Depending on the person, between 62 % and 90% of the subconscious initial assessment is merely based on color.

First, always use color when able!  Color engages and stimulates the eye. It is proven; Advertisements printed in color are read up to 42%...

1 Get a great website Don’t skimp on this one and get one designed by your wiz kid nephew or your neighbor because it is cheap. You will regret it later when it is not doing what it is supposed to do.

• Sit down and think about your goal with this website. Is it selling, informing, or something else? Whatever it is, attracting customers will probably be one of the main goals, so ensure that whatever the design is, it will do just that.
• And remember, prettiness is silver, but performance is gold.

2 Host with somebody you trust You don’t want to go with just anyone....