E-mail Marketing + Archives
Use E-mail to Tap Your Customers’ Passions
by Frank Reed on April 23rd, 2010
Sounds weird doesn’t it? Well, hear me out on this one. Many wouldn’t ever associate the idea of e-mail marketing and passion but that could actually be a mistake that many Internet marketers are making. I admit that this was not something I even considered until I ran across an interesting article on e-mail marketing over at DMNews. Oh by the way, don’t discount traditional direct marketing sources when looking for information about the Internet. They get direct marketing and often the Internet is as direct as it can get in marketing circles.
Back to the concept. The article talked about a company, YouSendIt, that was using e-mail to sell its service...
Knowing Your Customer
by Marc Bolick on March 26th, 2010
What a wonderful thing it is to encounter a customer that thinks you are the bees knees! Yesterday, we presented to a prospect and ran through a very clear, very targeted demo of our product. The team had done all the right things: researched the customer’s industry, created a demo using their logo, used real-world products and dealer names, etc. It was a thing of beauty.
Now, this is not new. We are big fans of Jill Konrath and her book Selling to Big Companies. The idea that you really need to prepare for every pitch is not new, but she provides a...
Read More »New Market Research: Search Engine Marketing Increasingly Important
by Marc Bolick on March 11th, 2010
Two recent studies have provided hard evidence that online marketing is taking an increasing share of attention in the decision making process of consumers. The first study was conducted by Compete.com and is entitled Online Shopper Intelligence. The second study is from ARAnet and is called Buying Decisions Survey.
What both studies conclude is that search engines are becoming dominant tools for shoppers, leading them to product reviews, demonstration videos, price comparisons and product catalogs. Now 60% of shoppers use a search engine when researching a purchase online, well above the number who use other websites like product comparison...
Read More »Keep It Clean
by Tony on January 22nd, 2010
We all get dozens of emails everyday. We all have busy schedules. And we all hate getting emails where we have to read and scroll for our entire lunch break before we figure out what it is about. Or maybe I am doing that to you right now…?
As you write emails, remember to respect your reader, who also has a busy schedule, by cutting out phrases, sentences and paragraphs that just aren’t helpful in getting the message across. When your reader opens your email he should instantly be able to see who it is from (logo/branding) and what it is about (headline/image). Your reader should not have to sift through sentences...
Read More »Staying Under the Radar; The Spam Radar.
by Tony on October 29th, 2009
Email has become a very crucial part of everyday advertising. And, at first glance, email marketing is relatively easy to carry out. However, it is not always just as easy as writing and then sending; there are many factors to consider before sending an email out for thousands of your customers to see. One of the most important of these factors is ensuring that you make it through the various spam filters that your email will be sifted by before landing at it’s final destination.
You’ve probably spent a lot of time and money creating and refining your email lists, what good is it if a high percentage of your recipients never even see your email? It’s like spending thousands on...
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