Internet Marketing News and Insights + Archives
by Elise on October 30th, 2012
I’m already seeing holiday-themed garb trickling into stores everywhere. As we approach the 2012 holiday shopping season, being aware of how consumers are shopping is once again on the forefront of the retailers’ consciousness. With very few Americans expected to have an increase in wages above inflation this year, consumers today are looking for the best deals possible.
We already know that 83% of consumers go online to research for major purchases. The research done online before purchase will be especially important to brick-and-mortar locations this holiday season. According to Price Grabber, 88% of consumers will research gift purchases in advance. With the majority of shoppers beginning their shopping...Read More »
by Elise on October 15th, 2012
You probably already have a LinkedIn profile. At this point you’re not even sure why, you’ve just heard it was one of the fastest growing social media sites in the world and decided to make a profile yourself. Perhaps you’ve even bought into the famous slogan that ‘relationships matter‘ they so aptly boast. At an estimated 175 million users you thought…why yes maybe this is more than a trend – and made your profile.
You’ve probably made it very similar to your resumé . You’ve even connected with a few co-workers and clients. You’re probably about as up-to-date as you can get with your profile right?
Up until recently,
by Elise on June 16th, 2012
Our office has taken on the role of production studio this week as we begin shooting a video for the latest product development here at Dealer Ignition. The details of this production are currently a closely guarded secret (and it will be revealed at a later date), but I will say that it will change the way you view selling to customers.
Video production can be a time-consuming undertaking, but the results can benefit us in so many ways. An engaging video is just one example of engaging content you can create for potential clients. It is important to remember that content on your...Read More »
by Elise on June 12th, 2012
April 2, 2010. You probably don’t remember exactly what you were doing that day, but you were certainly not working or playing on a mobile tablet (as we know them today). How can I say this with absolute certainty?
This was the day before Apple released the first iPad. An industry previously nonexistent from the consumer perspective. Sure there were laptops with tablet capability, and medical office devices that medical professionals often used, but between April 2nd and April 3rd of 2010 we watched a consumer industry rise overnight.
Since the release of this revolutionary device,...Read More »
by Elise on June 1st, 2012
You’ve heard us go on and on about the importance of mobile in enhancing the consumer experience. The latest trends in mobile can be seen in nearly every industry. Recent days have allowed not only the most technologically sound industries, but even technologically challenged industries to add value to their brands through mobile development. Mobile development has become the norm in the consumer shopping process.
Mobile is not just a transactional, e-commerce sort of experience. While many companies have turned to e-commerce solutions to retain the ever-growing population of online shoppers, there is simply more to mobile. Mobile content for your brand is not just...Read More »