Internet Marketing News and Insights + Archives
Using ‘happiness’ to create repeat customers
by Elise on April 13th, 2012
Though we may not want to give them the benefit of the doubt, consumers are much more learned in the products they buy in today’s market. Consumers want to connect with the brands they are purchasing from. A brand today requires more than the word of corporation or spokesperson. If a company wants a real, sustaining image in the life of today’s consumer, they must develop a brand that is human.
By human I don’t mean the in-your-face, obnoxious infomercial host that tells you what you need to buy for three easy payments of $19.95. By human, I’m referring to a sort of intangible relationship with the consumer from which many brands are feeling the love. The modern brand can...
Read More »Consumers have changed, why haven’t we?
by Elise on April 5th, 2012
In the past, a business could gain great insight by being able to segment consumers based on tastes, preferences, and demographics. The growing trend is that these consumers are no longer simple to define.
The internet is largely the culprit for this change in buying patterns and behaviors. Consumers have the ability to gain knowledge of a product or service beyond the modes of communication means for which traditional marketing was built. The internet has made learning about a business, their products, history, and services very simple for...
Read More »Are you prepared for the switch?
by Elise on March 30th, 2012
It’s official: Facebook Pages are now switch to Timeline! Have you adjusted your Facebook content appropriately?
If you’re currently using Facebook, you know the value it has brought you in generating buzz about your business, and providing information about your products and promotions. Having a complete and well-made Facebook page is already essential to communicating to your customers and potential clients given the ever-increasing number of consumers beginning to research companies online before buying.
The implementation...
Read More »To Pin or Not to Pin?
by Elise on March 9th, 2012
As online marketers, we’ve seen the increasing value of being heavily invested in social media accounts. From Facebook to Twitter to LinkedIn to Google+, each has something to offer – some obviously having more direct value than others. The one to one communication offered by social media outlets has changed the way we market online. Customers and followers expect us to have informational and engaging content to show that we not only know what we’re talking about, but that we’re also willing to interact with them on a virtually personal level.
For all the time you may already be devoting to social media, there is another emerging social media form gaining prevalence among businesses. Pinterest – an online pinboard...
Read More »The Next Generation of Shoppers
by Elise on February 17th, 2012
Consumers are shopping online – it’s no secret.
We’ve all observed the stiff increases in online consumer buying habits each year. Though we’ve discovered this change in buying habit, there are other factors affecting consumer-purchasing behavior. We continue to see the increased development of mobile applications, increased number of shoppers online, and the increase of shoppers wanting online deals for stores in their local area. A new coined term that seems it will be gathering relevance in the coming year is “SoMoLo” for Social, Mobile, Local shopper.
This shopper often uses their mobile device to conduct searches in their local area, sometimes even choosing to purchase online rather than going into a retail location.