Internet Marketing for Dealers + Archives
To Pin or Not to Pin?
by Elise on March 9th, 2012
As online marketers, we’ve seen the increasing value of being heavily invested in social media accounts. From Facebook to Twitter to LinkedIn to Google+, each has something to offer – some obviously having more direct value than others. The one to one communication offered by social media outlets has changed the way we market online. Customers and followers expect us to have informational and engaging content to show that we not only know what we’re talking about, but that we’re also willing to interact with them on a virtually personal level.
For all the time you may already be devoting to social media, there is another emerging social media form gaining prevalence among businesses. Pinterest – an online pinboard...
Read More »Passive User to Active Contributor
by Elise on January 16th, 2012
Gathering information on consumers is key for success in both the service and product-oriented industries. Keeping the focus on the customer has generated many theories and new approaches for marketing to them, including methods online. The metric generally used to measure the number of visitors to a particular site or page is known as a consumer “impression”. These impressions allow marketers to translate ROI to our financial wizards, but could there be more to gathering these “impressions” and interpreting their meaning?
Impressions to Expressions
Impressions are great for assessing the number of times something has ‘impressed’ a viewer, but this number is really passive in assessing what they actually thought about...
Read More »Promotional Ads Generate Positive Feelings
by Kathleen Giese on August 1st, 2011
What am I talking about? Well…the psychology behind promotional or banner advertisements.
Did you know repeated exposure to banner advertisements generate a positive feeling toward that product advertised? There is a long history of experiments in repeat exposure to a stimulus but one of the more recent studies was in the Journal of Consumer Research.
In this study, they asked students to read a long essay (under the impression they would have to answer questions about the content). Little did these students know that the researchers would survey them on a factious camera brand, Pretec, that was advertised throughout the essay via banner advertisements shown in batches of zero, five, or 20 times.
When...
Read More »Pay Per Click Advertising in Search Marketing
by Kathleen Giese on June 27th, 2011
After explaining search marketing and it’s importance, I’d love to go a little deeper in one of the types of search: paid advertising. If that light bulb went off when I mentioned PPC or Pay-Per-Click, superb! I hope to:
A) Define Pay-Per-Click
B) explain pricing of PPC
C) walk through PPC through customer’s eyes
A)
Pay Per Click Simplified
First and foremost, Pay-Per-Click is “paid” S.E.M.(an acronym for search engine marketing). Its a way to advertise on search engines by using keywords to whatever is related to the advertisement, so when a surfer searches one of those related keywords…your advertisement comes up in the search!
PPC is a great way to...
Read More »Twitter 101
by Kathleen Giese on June 20th, 2011
Who Uses Twitter?
Twitter currently has over 200 million users and this number is exponentially growing. With 155 million tweets every single day, the twitter network is filled with potential.
What is Twitter?
Twitter is under the umbrella of social media. Launched publicly in 2008, Twitter is a micro-blog or as Twitter describes themselves: an “information network.”
Anyone can read or write a message up to 140 characters and those messages are called “tweets.” Each Twitter account can follow other accounts. When you follow someone on Twitter, you are able to see every tweet they make in chronological order. It is real-time communication on whomever you want to hear from, in a few sentences a...
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