Internet Marketing for Dealers + Archives
SEO, Google, Pandas, and Penguins
by Elise on August 10th, 2012
SEO and SEM are no doubt something you’ve heard about in development of your website. You know that your site will appear in relevant searches – but to be ranked you have to impress Google. We know we have to do it, but how?
Here is a particularly insightful infographic explaining just that – two versions of variations in Google’s algorithm for ranking sites and content just like yours. For sake of understanding, Google calls them Penguin and Panda. These variances in algorithm impact not only your ranking, but how customers find you.
Mobile Content: It’s not just e-commerce
by Elise on June 1st, 2012
You’ve heard us go on and on about the importance of mobile in enhancing the consumer experience. The latest trends in mobile can be seen in nearly every industry. Recent days have allowed not only the most technologically sound industries, but even technologically challenged industries to add value to their brands through mobile development. Mobile development has become the norm in the consumer shopping process.
Mobile is not just a transactional, e-commerce sort of experience. While many companies have turned to e-commerce solutions to retain the ever-growing population of online shoppers, there is simply more to mobile. Mobile content for your brand is not just...
Read More »To Pin or Not to Pin?
by Elise on March 9th, 2012
As online marketers, we’ve seen the increasing value of being heavily invested in social media accounts. From Facebook to Twitter to LinkedIn to Google+, each has something to offer – some obviously having more direct value than others. The one to one communication offered by social media outlets has changed the way we market online. Customers and followers expect us to have informational and engaging content to show that we not only know what we’re talking about, but that we’re also willing to interact with them on a virtually personal level.
For all the time you may already be devoting to social media, there is another emerging social media form gaining prevalence among businesses. Pinterest – an online pinboard...
Read More »Passive User to Active Contributor
by Elise on January 16th, 2012
Gathering information on consumers is key for success in both the service and product-oriented industries. Keeping the focus on the customer has generated many theories and new approaches for marketing to them, including methods online. The metric generally used to measure the number of visitors to a particular site or page is known as a consumer “impression”. These impressions allow marketers to translate ROI to our financial wizards, but could there be more to gathering these “impressions” and interpreting their meaning?
Impressions to Expressions
Impressions are great for assessing the number of times something has ‘impressed’ a viewer, but this number is really passive in assessing what they actually thought about...
Read More »Promotional Ads Generate Positive Feelings
by Kathleen Giese on August 1st, 2011
What am I talking about? Well…the psychology behind promotional or banner advertisements.
Did you know repeated exposure to banner advertisements generate a positive feeling toward that product advertised? There is a long history of experiments in repeat exposure to a stimulus but one of the more recent studies was in the Journal of Consumer Research.
In this study, they asked students to read a long essay (under the impression they would have to answer questions about the content). Little did these students know that the researchers would survey them on a factious camera brand, Pretec, that was advertised throughout the essay via banner advertisements shown in batches of zero, five, or 20 times.
When...
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