It’s no doubt that mobile everything is the latest trend affecting consumerism, and now businesses. In recent posts, you’ve heard me mention iPads, tablets, and apps as they relate to consumers, and how this trending difference in consumerism is trickling over to the business sector. Trickling is no longer the operative word – mobile is exploding in the business sector. New apps are created every day to make life at the office even easier. No longer do we have to adapt consumer apps to our daily schedules – apps are made for professionals.

Time to take a hint from consumers.

If they’re using  apps in their daily lives,...

Have you ever gone into a store (let’s say a furniture store), and spoken with an awesome salesperson? One of those people who really knows their stuff, shows you exactly what you’re looking for, and isn’t too pushy when you tell them you can’t buy today. They’ve put so much effort into connecting with you, showing you what you want to see, and being genuine…so what do they give you when you leave?

Let’s say they hand you a business card…yeah…that thing you dropped less than five minutes later in the parking lot. Maybe they give you a product catalog – awesome you can see exactly what you looked at…but...