Sales & Marketing Tools + Archives
by Elise on August 6th, 2012
It’s no doubt that mobile everything is the latest trend affecting consumerism, and now businesses. In recent posts, you’ve heard me mention iPads, tablets, and apps as they relate to consumers, and how this trending difference in consumerism is trickling over to the business sector. Trickling is no longer the operative word – mobile is exploding in the business sector. New apps are created every day to make life at the office even easier. No longer do we have to adapt consumer apps to our daily schedules – apps are made for professionals.
Time to take a hint from consumers.
If they’re using apps in their daily lives,...Read More »
by Elise on July 30th, 2012
If you’ve followed recent trends like 17 million others this year, you’ve bought an iPad. You’re using it at home, playing games, listening to music, and maybe…just maybe even using it at work. The abundance of available apps is positively overwhelming, unless you know what you’re looking for of course. There are so many choices for us as consumers, and using apps related to business is no different.
If you have begun using one at work, you know iPads have provided us with a completely new perspective on productivity. Apps are at the tap of a finger, and they’re stored on your device...Read More »
by Elise on July 24th, 2012
Have you ever gone into a store (let’s say a furniture store), and spoken with an awesome salesperson? One of those people who really knows their stuff, shows you exactly what you’re looking for, and isn’t too pushy when you tell them you can’t buy today. They’ve put so much effort into connecting with you, showing you what you want to see, and being genuine…so what do they give you when you leave?
Let’s say they hand you a business card…yeah…that thing you dropped less than five minutes later in the parking lot. Maybe they give you a product catalog – awesome you can see exactly what you looked at…but...Read More »
by Elise on July 13th, 2012
Ahhh customers. The ultimate dichotomy between being the lifeblood of your business and your greatest time and energy suck. We know how difficult it is to keep up with them, especially if they don’t buy from you immediately. Have you ever taken a few minutes to think about how many customers you lose each day to ‘just-looking’ or browsing before buying?
What efforts are you currently making to ensure they return on another day? Maybe you hand them a business card or product brochure…but what happens when they drop it out in the parking lot? Suddenly they’ve lost their connection to...Read More »
by Elise on July 6th, 2012
... Read More »