Sales & Marketing Tools + Archives
Are you prepared for the switch?
by Elise on March 30th, 2012
It’s official: Facebook Pages are now switch to Timeline! Have you adjusted your Facebook content appropriately?
If you’re currently using Facebook, you know the value it has brought you in generating buzz about your business, and providing information about your products and promotions. Having a complete and well-made Facebook page is already essential to communicating to your customers and potential clients given the ever-increasing number of consumers beginning to research companies online before buying.
The implementation...
Read More »To Pin or Not to Pin?
by Elise on March 9th, 2012
As online marketers, we’ve seen the increasing value of being heavily invested in social media accounts. From Facebook to Twitter to LinkedIn to Google+, each has something to offer – some obviously having more direct value than others. The one to one communication offered by social media outlets has changed the way we market online. Customers and followers expect us to have informational and engaging content to show that we not only know what we’re talking about, but that we’re also willing to interact with them on a virtually personal level.
For all the time you may already be devoting to social media, there is another emerging social media form gaining prevalence among businesses. Pinterest – an online pinboard...
Read More »Efficiency in Targeting Customers
by Elise on February 24th, 2012
The customer life cycle. A core element of nearly any introductory marketing course. The life cycle helps to better predict your customer’s needs based on where they fall in the buying cycle. Marketing students have this information drilled into their heads on a weekly basis, but in real-life marketing situations this basic model is assumed rather than applied. When putting together an email campaign or advertising message to customers, it is simplest to assume your audience has the same level of expertise, experience, and knowledge base. 
Let’s be honest, no one has the man-power or available resources to identify each customer’s position within the customer life cycle, along...
Read More »Passive User to Active Contributor
by Elise on January 16th, 2012
Gathering information on consumers is key for success in both the service and product-oriented industries. Keeping the focus on the customer has generated many theories and new approaches for marketing to them, including methods online. The metric generally used to measure the number of visitors to a particular site or page is known as a consumer “impression”. These impressions allow marketers to translate ROI to our financial wizards, but could there be more to gathering these “impressions” and interpreting their meaning?
Impressions to Expressions
Impressions are great for assessing the number of times something has ‘impressed’ a viewer, but this number is really passive in assessing what they actually thought about...
Read More »Thinking About Online Marketing? Don’t Start at Zero
by Elise on January 11th, 2012
The revenue funnel. Awareness, Interest, Prospect, Lead, Opportunity, Customer. The classic illustration for gathering a potential customer base, removing the unfit potential customers, and gradually targeting the remaining customers until the ideal candidate is achieved. We’ve all heard of the illustration and it’s typical application, but why not apply the classic to modern online marketing efforts?
Online marketing has consistently proven its worth, (particularly for us at Dealer ignition!) in both the product-oriented and service fields. Online marketing is often treated as an entirely different animal, but in reality, the same logical steps we take in traditional marketing efforts can be applied to that of online marketing and social...
Read More »