Uncategorized + Archives
by Elise on May 25th, 2012
Most individuals who have a website or who have worked with a web-based company, have felt the pressure to learn and understand the benefits of search engine optimization, or as it is affectionately referred – SEO. You know the basic definition, and the benefits it can bring to connecting to local consumers on the web. You may have even installed an SEO service to help you in your conquest of the SEO world and seen great benefits from your cache of key words, but have you ever taken the time to research the frequency of organic searches for keywords in your database?
That seems like a bit of...Read More »
by Elise on April 27th, 2012
Have you ever had a plan for the beginning of a work day and realize half-way through that you haven’t accomplished anything you set out to finish? Sure you’ve gotten something done today, but none of it relates to your once crystal-clear goals.
We’re all guilty of trying to manage too many tasks at once. Whether you are an account executive of a large company and manage many people or accounts, or the owner of a small business who wears many hats – we’ve all felt the strain of trying to keep up with today’s fast pace. Our attention is drawn from one account or task to the next without any sort of break in activity. It appears that there is...Read More »
by Elise on April 20th, 2012
Oh technology! We love it, but it highlights the importance of having the human touch to back it up.
We love technology of course – we thrive as a business because of it! As a technology company, we encounter and utilize many types of technology on a daily basis. From computers to phones to iPads to laptops to screens to printers we see it all and use it all!
Just this week, our office has experienced technological difficulties with our phone system. We realized (after a brief phone-throwing session) through this hectic experience, that the support behind the technology is truly just as important as the technology itself.
As we develop new technologies for brand manufacturers and dealers we keep this in mind....Read More »
by Elise on January 24th, 2012
The importance of online shopping applications has continually been proved, but for those of you who prefer a tactile approach to sales, you are not in the wrong. The dramatic increase of online holiday shoppers actually gave way to an all-time high for post-holiday season returns.
It seems that actually touching an item during the purchasing process makes consumers much more likely to associate ownership of the item, and thus more likely to buy. The recent book, Brandwashed addressed the phenomenon. The Brandwashed team investigated a Barnes and Noble store in which...Read More »
by Justin on November 17th, 2011
Samples drive sales. Endless studies have proven this, which is why every Sunday thousands of women who could be grandmothers greet you at the supermarket with a small glass of juice or skewer of marinated chicken breast. The success of samples isn’t confined just to food, though: the most qualified lead generation will offer a taste of services if it expects real leads. It can be a dangerous balance: showing just enough of what you have to offer to whet their appetites. The best way to do that is through the relatively new phenomenon of webinars.
Companies, especially those that offer more services than products, just about have to provide a...Read More »