Have you ever had a plan for the beginning of a work day and realize half-way through that you haven’t accomplished anything you set out to finish? Sure you’ve gotten something done today, but none of it relates to your once crystal-clear goals.

We’re all guilty of trying to manage too many tasks at once. Whether you are an account executive of a large company and manage many people or accounts, or the owner of a small business who wears many hats – we’ve all felt the strain of trying to keep up with today’s fast pace. Our attention is drawn from one account or task to the next without any sort of break in activity. It appears that there is...

Untitled, a photo by hufflepuffery on Flickr.

The importance of online shopping applications has continually been proved, but for those of you who prefer a tactile approach to sales, you are not in the wrong. The dramatic increase of online holiday shoppers actually gave way to an all-time high for post-holiday season returns.

It seems that actually touching an item during the purchasing process makes consumers much more likely to associate ownership of the item, and thus more likely to buy. The recent book, Brandwashed addressed the phenomenon. The Brandwashed team investigated a Barnes and Noble store in which...

We’re not at Matrix or Terminator levels yet, but technology, and the Internet in particular, is more alive than ever before. Content and advertising adapts for specific users; online socialization has become foundational to culture; and a growing number of websites have tools that allow web masters to speak in real time with visitors. It’s expansive, alluring, and personal, which is why interactive content has become all but essential to an effective web strategy.

People are stimulated by incoming information

Commercials change screenshots every few seconds because we’ve been programmed to absorb blurbs of news quickly then move on to the next scene. A website with just a long line...