Dealers and Internet Marketing + Archives
Promotional Ads Generate Positive Feelings
by Kathleen Giese on August 1st, 2011
What am I talking about? Well…the psychology behind promotional or banner advertisements.
Did you know repeated exposure to banner advertisements generate a positive feeling toward that product advertised? There is a long history of experiments in repeat exposure to a stimulus but one of the more recent studies was in the Journal of Consumer Research.
In this study, they asked students to read a long essay (under the impression they would have to answer questions about the content). Little did these students know that the researchers would survey them on a factious camera brand, Pretec, that was advertised throughout the essay via banner advertisements shown in batches of zero, five, or 20 times.
When...
Read More »What is Search Marketing and Why is it Important?
by Kathleen Giese on May 30th, 2011
When I say too many nerdy things, a normal person doesn’t understand or even want to understand. I know Search Marketing can be one of those geeky things triggering “system overload, time to shut down.” Well, its really not terrible…so let the not as geeky side of myself explain!
So, What is Search Marketing?
It’s making sure your website is found by search engines! (Through organic search(SEO) and paid-advertising (SEM).) According to MarketingShare.Hitslink.com, 57% of internet users search the web every day, and according to the US Census Bureau there are 162 million estimated adult internet users. After a little bit of math, a teaspoon over 92 million people conduct searches online every...
Read More »Whom Do the Customers Trust?
by Kathleen Giese on May 16th, 2011
Every company wants to know who consumers talk to and beyond that, who they trust. Let’s first look a the basics. I know personally, I trust my friends and families opinions a great amount more than a company itself. My gut instinct supports one of the main marketing 101 guidelines: Word of Mouth marketing is the most trusted source for consumers to get a feel for a brand, product, or company.
KellerFay, a well-known word of mouth marketing research consultancy, estimates there are almost one trillion -yes, T for Trillion!-, conversations about brands every year in just the United States. A key factor: these conversations are not just face-to-face, but very much online too.
Look How Far We’ve Come
by Kathleen Giese on May 9th, 2011
In 2011, high-speed internet connects buyers and sellers. This internet paves the way for us to get products within days of an online purchase. Our “net generation” has changed people to be more innovative, and have an expectation of immediacy with fast results. But what if we did not have the internet? How would we communicate?
In the 1900s
The United States struggled with communication. We didn’t have mail, gravel roads, or communication outside of our neighbors. But one day, an American Farmer D. Ward King had had enough. Born from a devotion to increase communication between towns, and high hopes of better sales of his crops, he created the King...
Read More »Shoppers are Online and Growing
by Kathleen Giese on May 2nd, 2011
As I mentioned before in “Moms are turning Smart,” mothers are going online to hear about deals and weigh their options! Well apparently, it’s not just mothers! A Deloitte study confirmed and revealed that mobile and social connections help all consumers make more wise buying decisions.
According to Deloitte, 60% of shoppers go online to find the best product or price. Online activity mainly stems from shoppers wanting to hear about promotions, browse products, and preview recommendations. This Deloitte study also found 40% consumers investigate retailers through social networking sites.