Dealers and Internet Marketing + Archives
What to Consider When Writing an Email
by Kathleen Giese on April 25th, 2011
Maybe you’ve signed up to be a partner with Dealer Ignition, but now don’t know what to do! Yes, you are so thankful to have a great template, but what about the content?! How do you write a good e-mail that will get your reader’s attention and keep it there?! Well, I’m not saying I have all the answers but I do have some great tricks to to always consider when writing those nifty e-mails…
Write a Purposeful Subject Line
- Accurately describe content in your email
- Never put “free” (can be considered spam)
- Use incentives
Remember KISS (Keep It Simple, Stupid)
“Use as little words as possible, introduce who you are, context if necessary, and why you...
Read More »The Birds and the Bees of Marketing
by Kathleen Giese on April 18th, 2011
Although it may not be politically correct to discuss the differences in men and women from a marketing standpoint, it is a topic worth thinking about. It would be grand if we could market our product to every single person with the same advertising. But let’s be real; life is not that easy! We need to rethink who makes key purchase decisions, and if gender may be something to consider.
Men are from Venus, Women From Mars
Wait, you are right; we got it mixed up! Generally, men and women react in different ways to design, imagery, and content in marketing campaigns. Martin Evans, professor of marketing at Bristol Business School, says “In short, men...
Read More »Customizing Your Promotions
by Tony on April 7th, 2011
Did you know most of our Karastan Promotions can be customized to fit your own store’s needs?
You can usually add your own store logo, message and customized links to a promotion. For instance, if there is a generic link that goes to www.karastan.com, you may want to customize it with your own URL so that customers will remain on your website.
Read this tutorial to learn how to customize your promotions.
Discover Where The Customers Are!
by Kathleen Giese on April 4th, 2011
For those who have not already jumped on the bandwagon, Facebook and Google are all the rage. I know I find myself logging into Facebook at least twice a day. In regards to search engines, without thought, I find myself directing all questions to Google to reveal the answer. But have you ever thought about it from a business perspective? We always ask- Where can I find my customers? How can I reach them? Well according to new data from the Neilson Company, Facebook and Google are the places to be!
Google has a unique audience of about 147.9...
Read More »Color: Not to be Overlooked in Marketing
by Kathleen Giese on March 21st, 2011
Marketers are always searching for the reason behind consumer behavior. Next to the function and benefits of a product, a strongly overlooked influence is visual cues. In fact, an international color expo found that 92.6% of consumers let visual factors be the primary reason behind their purchase. In defining these visual factors, they found the biggest contribution is actually color! Depending on the person, between 62 % and 90% of the subconscious initial assessment is merely based on color.
First, always use color when able! Color engages and stimulates the eye. It is proven; Advertisements printed in color are read up to 42%...
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