Comments for Dealer Ignition Corporate Blog

Comment on Woke Up This Morning and Got Myself An E-mail! by Steven

Steven — Fri, 09 Jul 2010 21:23:53 +0000

Paul:

Great questions.

One way to get emails is to just ask for any sale or delivery so that you have it to communicate.

If you want to go back and get customers email addresses we have an email verification that matches emails to customers postal addresses. You can learn more about it here: http://dealerignition.com/email-verification

Creating content can be simplified if you use a 3:1 ratio. Each email newsletter could have 3 articles to 1 offer. So the first is a new happening or trend, 2nd could be a customer referral, 3rd could be company information and the fourth item an offer or offers.

This way each month you really only have to create company information and offer. Item 1 can be your stores spin on current events, that you get from any blog or website out there (that will let you use their content).

Item 2 gets your team in the habit of getting testimonials, and simple copying those into your newsletter should be quick and powerful for your subscribers.

Comment on Woke Up This Morning and Got Myself An E-mail! by Paul Thompson

Paul Thompson — Fri, 09 Jul 2010 20:44:49 +0000

My question has always been: How do we get people's email addresses without trespassing on their privacy. It seems that there has to be value for them if you get their email and begin sending them stuff. I am playing with the idea of a newsletter with flooring info, news, how-to's, etc., as a way to connect with them, and yet give them something they can take away from it.

Comment on Are You A ‘Best In Class’ Marketer? by Sharon Wright

Sharon Wright — Thu, 01 Jul 2010 18:47:10 +0000

With the constantly increasing competition in the marketing world, people out there are thinking of a way to get the better of the others and this constant thinking from everyone has resulted into the adoption of the innovative ways to provide the much needed boost to the company. The tried and the tested methods are always a safe game to play with but there needs to be something a little more than what has been done before to meet the requirements of the current market.

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Comment on Using Google Places – Video by Local Search Critical For Business Success « Dealer Ignition Corporate Blog

Local Search Critical For Business Success « Dealer Ignition Corporate Blog — Tue, 15 Jun 2010 11:19:26 +0000

[...] last week, Dealer Ignition’s CEO, Steven Wagner, posted a video about Google’s Place Pages. The idea was to let small retailers as well as major brands the importance of local search in [...]

Comment on Has E-mail Killed Off Direct Mail? by FrankReed

FrankReed — Thu, 27 May 2010 02:03:12 +0000

Point taken, Dustin.

Fact remains that there are pressures on the direct mail industry (including green initiatives) that will be tough to overcome. I belief that the best way for this to work is a peaceful co-existence because each method has its merits.

Comment on Has E-mail Killed Off Direct Mail? by Dustin Hoyman

Dustin Hoyman — Thu, 20 May 2010 22:04:07 +0000

From my experience it seems that bringing in new business from email marketing is virtually impossible. The ever-growing hatred of spam emails all but destroys the chances of an email getting read. Now if you are keeping in touch with your current customers or subscribers, email can be great.

The reality is that people still enjoy going to the mail box to get their mail. Just think about how you feel when you open the box to find it's empty. You rarely think, “Great! No Mail!.” You usually wonder where your mail is.

Comment on Spending 77% of your advertising budget on a 6 percent decline… by SMB Internet Marketer

SMB Internet Marketer — Thu, 20 May 2010 20:16:50 +0000

Great points, Steve. It's getting harder and harder to say “this is how we have always done it” regarding marketing spend put in places that are losing traction with consumers very rapidly.

Marketers who continue to give the online channel the smallest piece of the marketing pie will find themselves looking for jobs in industries that are dying along with this antiquated view of what is truly effective in generating sales.

Comment on Feature Announcement: better promotion management by tbhockeyboy

tbhockeyboy — Thu, 06 May 2010 20:01:25 +0000

Awesome!

Comment on Google Gives Small Business Options but at What Costs? by Google Places Replaces Local Business Center « Dealer Ignition Corporate Blog

Wed, 21 Apr 2010 11:18:52 +0000

[...] Formerly known as the Local Business Center (it was just renamed officially Google Places on April 19th) this is one of the most important elements of any local search marketing effort yet precious few SMB’s (small and medium businesses) even know that it exists. It is important for sure but also be aware that there are limitations as Dealer Ignition’s CEO, Steven Wagner, points out in a post from March of this year. [...]

Comment on Thanks for the Passion by Steven

Steven — Fri, 02 Apr 2010 23:41:59 +0000

We will have a party for all of us. Thanks for jumping in eyes wide shut!