Your Options in Marketing on Facebook
by Kathleen Giese on October 14th, 2011
With over 800 million people on Facebook and over 30 billion pieces of content being shared every month (of links, blogs, likes, comments, and much more…) can you ignore it? Sure. Would that be in your best interest? Absolutely not.
So what now? What are your options?
There are four different tools that you (or anyone for that matter) can use:
Pages
A “page” is exactly like your personal profile…but for a business, organization, or public figure.
The cool thing about pages is that anyone can “like” it (without a requirement for approval or the page creater...
Read More »How Web Display Advertising Replaced Shoe-Polished Storefronts
by Justin on October 13th, 2011
The digital revolution occurred overnight. Like a sudden military coup, the advertising that defined so many centuries of American businesses just disappeared. The Internet took command, and its regime seems stable, effective, and permanent. People once chose their businesses by persuasive storefronts, but the captivating force is now web display advertising. The nostalgic among us bemoan this change, but it’s a logical shift. The world has changed. Efficiency isn’t just a luxury anymore: it’s essential, and it’s accomplished digitally, in part through web display advertising.
Global populations are booming. A hundred years ago, scientists didn’t think the world...
Read More »AIDA Marketing: Understanding Consumer Buying Phases
by Kathleen Giese on October 7th, 2011
Ever heard of AIDA?! No, I am not talking about the musical with Elton John music! I’m talking about the A.I.D.A. marketing model! Simply put- AIDA is the four different phases of a consumer that ultimately lead to a sale or purchase. (This can come really handy when you need to figure out where your marketing efforts should go!) In order, AIDA stands for Attention, Interest, Desire, and finally Action.
Phase #1) Attention
This is when you are raising awareness of your company to consumers. (At this time consumers have no idea what your product or service is, and you need to grab their attention!) You can do...
Read More »Facebook Updates that Influence Your Marketing
by Kathleen Giese on September 30th, 2011
For those of you who have not heard already, Facebook has been making plenty of updates. As frustrating as this may seem, you really need to stay up to date on what your buyers are doing online (socially) and how to use this to your brand’s advantage.
On Sept 22, Facebook had their annual conference (called the f8) to discuss the future of Facebook and its developments. Last week they announced Facebook will be incorporating music, movies, news , and a timeline of each profile’s Facebook activity. These trends will obviously affect your Facebook interactions with your consumers.
User Profiles Changing Into a Timeline
Before, Facebook did everything...
Read More »Proof that Social Media Works!
by Kathleen Giese on September 23rd, 2011
Many skeptics have challenged the efficiency of social media and rightfully so. Some claim it is just a fad and has no return on investment. Well, Dealer Ignition is writing to you today to inform you…social media is worth your efforts!
Social media has provided avenues that companies have never fathomed before; new ways to reach customers, build relationships, and communicate online at no monetary cost. It is no longer just the “cool” thing to do, but rather essential to your company’s success.
According to McKinsey Quarterly, 75% of companies investing in social media saw an increase in customer knowledge, marketing effectiveness, and customer satisfaction. Additionally, McKinsey Quarterly found that 50% of highly...
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