What Makes for Qualified Lead Generation?
by Justin on November 17th, 2011
Samples drive sales. Endless studies have proven this, which is why every Sunday thousands of women who could be grandmothers greet you at the supermarket with a small glass of juice or skewer of marinated chicken breast. The success of samples isn’t confined just to food, though: the most qualified lead generation will offer a taste of services if it expects real leads. It can be a dangerous balance: showing just enough of what you have to offer to whet their appetites. The best way to do that is through the relatively new phenomenon of webinars.
Companies, especially those that offer more services than products, just about have to provide a...
Read More »The 6 Most Common Sales Lead Generation Services
by Justin on November 10th, 2011
Lead generation comes in many forms, but six practices remain really prominent, so we decided to outline and describe their use. We should tell you from the start that these aren’t all as effective as they used to be. In this day and age, many of the practices considered tried and true even a decade ago have now become passé. Everything in the world is changing, technology especially, so sales lead generation services have conformed accordingly. That said, every business is a bit different, so it helps to know your options when you’re considering new ways to generate sales leads.
- Complimentary partner referrals
Obviously, not everyone in sales competes with each...
Should You Hire an Email Marketing Agency?
by Justin on November 3rd, 2011
Advertising is a component of business a lot of people think they can do internally. Especially “simple” things like writing web copy, blogging, and emailing doesn’t seem like it requires too much skill, so business owners trained in engineering and computer science often try to do it themselves. In reality, though, even the biggest companies outsource major advertising campaigns, because it takes professionals like an email marketing agency to be truly effective. Writing and marketing remain formal studies for a reason: they’re an art, and they have to be done carefully to really captivate customers.
Expectations
If people sign up for emails, they expect a few things directly from the company:...
What Interactive Content Can Do for Your Site
by Justin on October 27th, 2011
We’re not at Matrix or Terminator levels yet, but technology, and the Internet in particular, is more alive than ever before. Content and advertising adapts for specific users; online socialization has become foundational to culture; and a growing number of websites have tools that allow web masters to speak in real time with visitors. It’s expansive, alluring, and personal, which is why interactive content has become all but essential to an effective web strategy.
People are stimulated by incoming information
Commercials change screenshots every few seconds because we’ve been programmed to absorb blurbs of news quickly then move on to the next scene. A website with just a long line...
Read More »How to Improve Attitude Toward Your Product
by Kathleen Giese on October 21st, 2011
- Increase Belief Ratings for Your Brand on Key Attributes
Here, you focus on redeeming customer loyalty. Maybe something happened to ruin your brand? For example, when there is a recall of a product…a brand needs to start promoting reliability (to gain consumers trust again!) So this is the first approach, which you especially need to do when belief ratings are down.
- Increase the Impact of a Key Attribute
This is where you focus on the main-wonderful parts of your product. For example, if you are selling a small car…you need emphasize fuel efficiency (a key attribute of a small car!) Basically, if you start focusing on a specific attribute that is appealing to customers, their attitude will improve!
- Add an Entirely New Attribute to...